99% of apps fail to reach market?

Yes, in google play store out of 100,  99 apps fail in market!

Let’s see.. why……

Bird Eye:

Now we see some general reasons why apps fail.

  • Apps are expensive. For starters, it costs a lot of money to build—and maintain—an app, with even basic apps costing at least $25,000 to start. This large monetary requirement takes some entrepreneurs out of the running immediately. For others, it makes profitability much more difficult.
  • Apps are more. Thousands of new apps go live every day, driven by the high market demand for new content and functionality. But that high volume means lots of competition, which makes it harder for even “good” apps to make an impact.
  • Apps are often free. Users are accustomed to getting content and functionality for free (or nearly free) in most cases, so they’re not inclined to part with their money easily. This makes it hard to monetize apps in a way that stimulates profit.

Software Development-Level Failures

You have to take care avoid your apps fail right from the development phase.Lets see what are problems faced in development phase.

1.Finding right developer

If you found a freelancer or a app development company if they don’t develop app on time or as you wanted design or feature. consider, you lost your money.


Everyone has their own budget. They try max to cost cutting.

But the real fact that you get a good app by investing on good technology which cost more.

I have seen, few ask app to develop like a vegetable bargain.


I agree, it’s impossible to guarantee how much time it will take to QA test the product, or what that testing will entail and make your development 100% bug free. Developers who want to launch a product with confidence will spend extra time rigorously testing the product, which can eat up more time and money. If you choose to skip this step, you might launch with critical bugs that render your product a flop.

I have seen most of people don’t even consider to do beta testing, security testing, performance testing like very important quality assurance.

This is a number one reason why your apps fail in market.

4.Bad user experiences

Even if your app solves an important user problem and is technically capable of doing it, it might never see the light of day if it isn’t user-friendly. If it takes too long to figure out how to use the app, or if it isn’t obvious what problem the app solves, it won’t be successful.

5.Pivot failure

When entrepreneurs realize their app or venture isn’t going to work out (due to new information, the realities of the project, or the onset of competition), they often attempt a pivot—changing the direction of the company. If the pivot is unsuccessful, because it was rushed or poorly executed, it could ruin all your efforts to date and make it impossible to keep moving forward

Reasons of apps Fail in Execution-Level

1. Demand and desire not met properly leads apps fail.

If you launch your app successfully, and it works as intended, you might think you’re a shoe-in for success—but if there isn’t suitable market demand for your app, you might still become one of those 9,999 failures. You need to offer a solution to a common problem, or at least give people something valuable if you want to get your first downloads.

2.Cash shortages

Yes, money play important role in development phase as well as in marketing.

What is the use you invested in development but failed to reach market.

3.Get clear idea of money making

Speaking of generating money, if your app doesn’t have a clear route to profitability, it will eventually collapse. There are many ways to monetize an app, including offering paid advertising, selling in-game features and items, charging a subscription rate, or even directing people to your primary business. But if you don’t have a clear strategy in place, your app won’t magically generate cash for you.

4.Team issues

If you started the app with a partner, or with a team of people, you have to be prepared for the possibility that those team dynamics will break down. If they do, the company may collapse—or head in a very different direction than you originally intended.


Remember, there are thousands of new apps rolling out on a daily basis. Even if you had a completely original idea in your initial plan, chances are, you’ll eventually face a competitor who offers something similar (or better). If you can’t adapt to that competition, and appeal to your target demographics, you won’t be able to survive

6.Secondary or complementary plan

Is the app your only potential source of revenue from this project? If so, you may want to rethink your strategy. Consider launching a website that serves a similar purpose, or developing a product that works with the app. You could even use the app as a springboard to launch a content marketing strategy, or write a book, depending on the nature of your app. In any case, relying exclusively on the app to generate revenue leaves you more vulnerable to cash flow volatility and sudden market shifts.

Marketing and Support-Level Failures

1.description problems

one of the most important elements of supporting and marketing your app; it’s often the text that gives people their first impression of your brand, and can make or break your download figures. If you write a bad description, or if you don’t post your app to the right stores and markets, you won’t stand a chance of succeeding.

2.No initial audience

If your app is good and serves a real market need, it should grow on its own once it hits a certain threshold. But what about those first hundred or thousand users? You need to have a game plan for early adoption, such as seeding the market or offering free versions for new signups. Otherwise, you might never generate that momentum.

3.Unclear branding

Your brand is at the heart of your app’s success. It should define your core values and distinguish you from your competitors, at a minimum, so make sure you take the time to polish it.

4.No marketing or advertising strategies give result of apps fail.

Most apps need some marketing and advertising support if they’re going to be successful. There are many options here, including content marketing, pay-per-click ads, and SEO, but you should have something in place if you want your app to keep growing. Too many new app developers neglect this, thinking the app should grow all on its own.

5.No review or rating optimization.

Before downloading an app, most users check out the ratings and reviews. If you have too many bad reviews floating around, or if there’s nothing to be found here, your prospective downloader will move on to something better. Some apps fail simply because they couldn’t get their ratings up fast enough.

6.Minimal customer support.

Your app users are the lifeblood of your business; if you don’t take care of them, your app will fail. Make sure to have ample tools for user support, including an option to report bugs and contact customer service for help

              If you plan your app correctly, understand the risks, and complement your efforts with additional strategies, done good marketing you’ll greatly increase your chances of success. Many of the failures that hit the market were doomed from the start because their lead developers or entrepreneurs were too short-sighted to plan for contingencies. Take your time, draw up your business plan long before you start developing, and be prepared to hit some unexpected obstacles along the way.

Good! now you know why apps fail. It is not worthy until and unless you implement in your mobile application business.

Still have doubt? Need help?

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